MAKE A MEME View Large Image Instead of relying on the customer to go to the referral website to explore more. The initial touchpoint must include all selling points to inspire customer’s action to take the leap of faith to switch banks. retail melbourne australia
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Keywords: ING DIRECT Reply Paid 2682, Sydney NSW 2001 Attention: Chief Executive Officer ING Head Office Amsterdamse Poort Bijlmerplein 888 1102 MG Amsterdam The Netherlands Attention: Chief Executive Officer RE: Why doesn't ING Direct Bank include all selling points at a glance in its marketing emails Dear Sir/Madam, I wish you well. I wish that your marketing emails would include all selling points in as little words as possible in all customer touchpoints. For instance, asking me to refer my trusted friend/family to join ING Direct simply because of $75 will not work. Instead of relying on the customer to go to the referral website to explore more. The initial touchpoint must include all selling points to inspire customer’s action to take the leap of faith to switch banks. retail melbourne australia
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