Keywords: ING DIRECT
Reply Paid 2682,
Sydney NSW 2001
Attention: Chief Executive Officer
ING Head Office
Amsterdamse Poort
Bijlmerplein 888
1102 MG Amsterdam
The Netherlands
Attention: Chief Executive Officer
RE: Why doesn't ING Direct Bank include all selling points at a glance in its marketing emails
Dear Sir/Madam,
I wish you well.
I wish that your marketing emails would include all selling points in as little words as possible in all customer touchpoints.
For instance, asking me to refer my trusted friend/family to join ING Direct simply because of $75 will not work.
Instead of relying on the customer to go to the referral website to explore more. The initial touchpoint must include all selling points to inspire customer’s action to take the leap of faith to switch banks. retail melbourne australia |