Keywords: Sarah Bernhardt as Phedre in Racine's Phaedra.jpg Introduced in the 1860s cabinet cards were studio-produced photographs mounted on cardstock Inexpensive multiples offered for public sale they often featured portraits of celebrities of the day “writers musicians actors “and were widely collected Nadar's photograph of Sarah Bernhardt French 1844-1923 as Phèdre is from a collector's album of cabinet card portraits of Bernhardt by various photographers A famous actress in the late 1800s the Divine Sarah was a brilliant self-promoter at a time when the basis of celebrity was shifting from the political figure to the theatrical performer Bernhardt pioneered the use of new technologies to disseminate her image she was one of the most photographed women in the world and the first major stage actress to star in films She made several recordings of famous theatrical dialogues including a reading from Racine's Phèdre at Thomas Edison's home A recognizable figure Bernhardt “often depicted in theatrical costume “endorsed commercial products Contemporary with this cabinet card her image appeared on cigarette cards an early form of product promotion Advertisements as well as collectable ephemera cigarette cards like cabinet cards reinforced Bernhardt's image in popular culture ~ 1874 Albumen silver print 14 6 x 11 4 cm 5 3/4 x 4 1/2 in Institution Getty Center object history exhibition history other versions 62674 credit line accession number 87 XA 71 8 PD-100 Photographs of Sarah Bernhardt by Nadar Phèdre Racine 1874 in Paris 1874 photographs Photographs in the Getty Museum Theatrical costume in portraits 1874 in theatre |