Keywords: YI LU FA RESTAURANT
242 SWANSTON ST.,
MELBOURNE VIC 3000
Attention:
Owner of Yi Lu Fa restaurant
OUTDATED RESTAURANT POSTER LED TO LOSS OF SALES N PROFITS
Dear Sir/Madam,
Positioning your outdated "opening soon" (see photo enclosed) poster for Yi Lu Fa led to loss of sales and profits as the restaurant had already opened (see photo enclosed). Even though the poster with "open now" is installed but it is located at an inconspicuous height above eye level.
The "opening soon" poster installed at eye level failed to draw in customers as the message is outdated and misleading. I had seen the "opening soon" poster for weeks in anticipation to try out the new restaurant but was misled. This miscommunication resulted in opportunity cost and loss of sales and profits.
I humbly implore you to take down the "opening soon" poster and replace it with a current poster to encourage customers to enter the restaurant. Additionally, the new poster should state "come on in", instead of the address of the poster, if the new poster is to be installed at the actual location of the restaurant.
retail melbourne australia |