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![Jackson situated beer in a place. He demonstrated how it was an expression of the culture of the people who made it. [...] The thing that fueled the American brewing revival was how people fell in love with beer, and Jackson's culture-rich ...](/b/a28c63b06676f5abddce0e988f4d9d435b6b9146)
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| Keywords: beer michael jackson michaeljackson appreciation text Michael Jackson [1942-2007] "was fundamentally an ethnographer. He wasn't a brewer and he wasn't an historian. He called himself a journalist, but his biggest contribution was understanding beer in the context of the culture in which it was brewed. He might have approached beer from the sensory perspective, as much wine writing does, or he could have gone out to breweries and described the beer they made, like a simple journalist. Instead, he did this: [...] Jackson situated beer in a place. He demonstrated how it was an expression of the culture of the people who made it. [...] The thing that fueled the American brewing revival was how people fell in love with beer, and Jackson's culture-rich writing was one of the main vectors of that romance. [...] Jackson got some things wrong in 1977. This indicates not shoddy work, but old work. What's remarkable is, after forty years, how much still stands up." —Jeff Alworth: at Beervana 30 May 2016. Michael Jackson [1942-2007] "was fundamentally an ethnographer. He wasn't a brewer and he wasn't an historian. He called himself a journalist, but his biggest contribution was understanding beer in the context of the culture in which it was brewed. He might have approached beer from the sensory perspective, as much wine writing does, or he could have gone out to breweries and described the beer they made, like a simple journalist. Instead, he did this: [...] Jackson situated beer in a place. He demonstrated how it was an expression of the culture of the people who made it. [...] The thing that fueled the American brewing revival was how people fell in love with beer, and Jackson's culture-rich writing was one of the main vectors of that romance. [...] Jackson got some things wrong in 1977. This indicates not shoddy work, but old work. What's remarkable is, after forty years, how much still stands up." —Jeff Alworth: at Beervana 30 May 2016. | ||||
