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| Keywords: Problem: Coles Supermarkets I noticed the top row of Pepsi, Solo and Schweppes are at room temperature. The coca cola bottles are well chilled below. I was actually thinking of purchasing Pepsi at first, but chose Coca Cola instead because the Coke was chilled to my liking and Pepsi is warm. As a supermarket, shouldn't all drinks at the front (facing the customers) be well chilled? When i return to Coles again later in the day, i noticed that first bottle of mineral water facing the customer was at room temperature and the mineral water bottles behind was cold. Does the drink stocker use the First product in and First product out principle to stock the shelf? Nothing would change due to politically correct reasons. Could designers, engineers and architects see this observation as a sales opportunity for the design of a new supermarket drinks shelf that allow easy restocking of drinks in such a way that the older cold drinks are the first in line to be taken by the customers? This seems to be a small matter, but what if this happens for all Coles outlets? What is the opportunity cost on loss of Pepsi sales to Pepsi manufacturer? It wouldn't matter much to the supermarket as ultimately the customer would still purchase a drink, the difference is which brand he/she chose to buy. What would you do about it? retail melbourne australia | ||||
